Glossy Brides gets complete makeover

The new editor of wedding glossy Brides magazine, Liz Savage, has increased the level of romance with a new look and a brand new team.

The bimonthly has been given a complete makeover to give it a more contemporary feel – the first changes since Savage took over as editor at the start of the year.

Clare Smales has joined from The Mail on Sunday as deputy editor, Bryony Toogood, former fashion director on Cosmopolitan, has become fashion editor and Emma Kirkham has been appointed art editor. Kirkham previously worked on Red, Marie Claire and The Mail on Sunday’s You magazine.

Brides former fashion editor, Karen Soster, is to remain on the title as a contributor along with Elaine Deed, who was previously on Tatler.

The redesign has been led by Brides’ art director Elizabeth Edwards.

Savage said: “We have glamorised the magazine. It has been a labour of love – the third child I never had.

“We have given it a more contemporary feel, we have warmed it up and made it more romantic and more in touch with today’s bride in her late 20s and early 30s, who is even more independent, sophisticated and determined to have the wedding she has dreamed of.”

The number of real life weddings covered in each issue has increased, the May/June issue also looks at celebrity marriage secrets.

Alvin Hall, presenter of the BBC series Your Money or Your Life, is among the contributors alongside wine critic Oz Clarke and Jemma Kidd, model and younger sister of Jodie Kidd.

The new-look issue also contains a travel feature about the island of Mauritius by Nicholas Coleridge, managing director of Brides’ owner, Condé Nast.

By Ruth Addicott

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