Glaswegian relaunched

Glasgow free paper The Glaswegian has relaunched with a new design and is set to almost double its distribution, writes Dominic Ponsford.

Work on a new design and focus for the title started earlier this year after the appointment of Trevor Walls as editor.

The paper is now 64 colour pages and has a new 12-page motoring section. The previous distribution figure of 90,000 will rise to 140,000 by the end of this month.

Editorial changes have included more emphasis on lifestyle, travel, pubs and restaurants.

Spokeswoman Denise West said: “This new strategy brings a clear focus to The Glaswegian, and the stories covering major issues within the city now have an even greater resonance for readers.” It remains the city’s only free paper despite long-running rumours that Newsquest plans to launch a rival free in Glasgow.

The Trinity Mirror title employs seven journalists and claims one of the highest proportions of news to advertising of any UK free paper.

Dominic Ponsford

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