Glamour editor on size matters

Editor of Glamour Jo Elvin has hit back at those who said her magazine was merely a gimmick because of its compact size.

Elvin told The Independent that she has seen off the critics who said her magazine was all smaller style and no substance. She said: ‘All of our competitors do their traditional size and this size. I knew that would happen and I welcomed it. People used to say it was just because of the size, but it hasn’t had the great gain for others that it has for us.”

Glamour recorded an average monthly circulation of 551,351for the first half of 2008, compated to Cosmopolitan’s 470,735 and Marie Claire’s 316,765.

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