Glamour editor Jo Elvin departs after 17 years as magazine scraps monthly print run to focus on digital

Glamour editor-in-chief Jo Elvin has been hailed “one of the all time greats” as she leaves the women’s lifestyle magazine amid plans to scrap its monthly print run and focus on digital.

Elvin was launch editor for Glamour, which first published in 2001. Under her editorship it became the biggest-selling monthly title in Europe boasting a circulation of 620,000 copies.

As she leaves the magazine is putting plans in motion to expand its online content, with a focus on beauty content. Its final monthly issue will be December’s, after which it will publish only twice a year.

Nicholas Coleridge, chairman of Glamour owner Condé Nast Britain, said: “Jo Elvin has been the editor-to-beat in her market for almost two decades, the undisputed Queen of the upper-middle market…

“Her fingerprints as an editor are on every page, in every headline, caption, podcast and joke.”

He added: “Anyone who has been a guest at the annual Glamour Women of the Year Awards, and heard celebrity after celebrity paying homage to Jo, understands the depth and breadth of her reputation.

“She is one of the all time greats.”

Condé Nast Britain managing editor Albert Read added: “Jo Elvin launched a magazine that defined an age and a generation of young women… Her achievements, and those of her team, have been immense.”

Elvin, originally from Sydney, began her magazine career on teen title Dolly magazine in Australia and worked as a publicist for TV show Neighbours. She later worked on TV Hits magazine in the UK and became editor of New Woman in 1998.

Said Elvin: “It has been an honour to be Glamour’s editor for 17 years. I don’t think I can ever adequately put into words what a wonderful, wild, exhilarating and of course glamorous ride it has been.

“The fact that I have stayed so long tells you a lot about what a fantastic title it is to lead and what an exceptional place Condé Nast has been to work.”

She added: “I want to thank Glamour’s readers who have been so involved in helping us shape the brand that connects with millions, across print, online and beyond. It has truly been a privilege.

“It is no exaggeration at all to say we have helped so many women mine the best out of their lives and that connection is what I will miss most of all.”

The move to digital comes after Glamour relaunched its website late last year to make it mobile-first and offer a dedicated video section.

As a result of the changes a number of editorial and publishing staff are understood to be facing redundancy. The magazine’s editorial and commercial departments are to be “fully integrated”.

The most recent ABC figures for Glamour, for June, put its average circulation at 275,536. Figures for December put the magazine’s circulation down 25 per cent year-on-year.

Picture: Richard Young/Rex Features

Comments

2 thoughts on “Glamour editor Jo Elvin departs after 17 years as magazine scraps monthly print run to focus on digital”

  1. Howdy! This post could not be written much better! Reading through this post reminds me of my previous roommate! He always kept talking about this. I will send this article to him. Fairly certain he will have a very good read. Thank you for sharing!

  2. hi jim…wiping away the tears after reading your piece in the press gazette, I offer you my 10 tips for a freelance career that lasts decades, as mine did.
    1) Have a partner who works.
    2) Keep a tight rein on expenses—no splurging when a big payment arrives. Steady as she goes.
    3) Drink and carouse sparingly if at all.
    4) Abandon hope. Hope is your biggest enemy. Every minute of your working day (and night) should be focused on realistic chance-taking. I had a weekly quota of expected income—no going to bed on the seventh day without fulfilling my quota. Every professional word I wrote was cold-bloodedly assessed for its income-producing probability. If it was a regular column, 100 per cent of the guaranteed payment went toward the quota. If it was a long-shot query letter, maybe 5 percent of the possible monetary return.
    5) Have many bosses. I used to review pop concerts for the Mail and records for Cosmopolitan and interview movie personalities for the Guardian, Observer, Honey and many others. When I went out of favor at one, I ramped up work at another.
    6) Work for other currencies than sterling. Dollar income came in so fast I eventually moved to the dollar zone.
    7) Have several specialties. Besides showbiz, I made myself an expert on the oil industry and wrote for many trade publications in that field.
    8) Think small. Avoid projects that you love so much you’ll accept bottom-dollar. Don’t do more than your editor expects. Big spec projects are right out.
    9) Live in the right decade. The 70s, when I started, were as wide open as today is tough.
    10) Have a full-time employment possibility in your back pocket, because you never know.

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