Get Noticed Publishing has relaunched UK Golfer as Chip and Spin, a new monthly title hoping to appeal to all golf enthusiasts.
Get Noticed recently acquired UK Golfer from Park Lane Publishing, and has relaunched the magazine to include dedicated sections for seniors, women and junior players along with a business section.
Editor Paul White formerly edited UK Golfer.
‘Chip and Spin is about having fun with golf and not taking it too serious and bringing all sectors of the game together with a common bond – we all love the game,” he said.
“It is not about obsessing over product technicalities but about human interest. It is a feel-good golf publication and the humour throughout is guaranteed to make you smile.”
White is the only full-time journalist on the magazine, but will be supported by a pool of freelance writers including Sky Sports commentator Steve Jackson and golf psychologist Roseanna Leaton.
The magazine has a print run of 30,000 and will retail in golf facilities at £3.25 or by subscription at £2 per month.
The magazine will also be distributed in first class lounges in airports and Nevada Bob’s golf shops in UK and Ireland.
Director Rob Sutton said they hope that the departure from the retail outlets used by competitors will be key in their success.
He said: “Our route to sale will be via our network of ranges and clubs throughout the UK. This will create incremental revenues for the proprietors of our venues and will allow us to promote the title directly to the golfing public.”
Sutton belives Chip and Spin will be quick to grow a loyal audience.
“The golf magazine has stagnated to a degree with similar content being offered by those currently in the market,” he said.
“As this market is quite saturated we have recognised that by providing a more fitting level of content we can bring something quite different to the golfer and that in return the golfer will reward this recognition with their loyalty.”