A clubbing magazine which aims to give clubbers a bit more to take home than just a hangover launches this month, writes Ruth Addicott.
Sonik UK, which claims to be the UK’s first “free national glossy clubbing and lifestyle magazine”, will be distributed in flyer bags at clubs across the UK.
It is produced by independent contract publisher Breakthrough Media.
The A5 96-page title will have an initial print run of 50,000, which it hopes to double by the end of the year.
A number of venues have already signed up to distribute the title in London, including The Fridge, Pacha, Heaven and Turnmills as well as The Bomb in Nottingham and Concorde 11 in Brighton.
The first issue features an interview with founding member of Soul II Soul Jazzie B and DJ Norman Jay as well as a piece on clubbing in Kosovo.
Creative director James Young said: “No one else has done this before. We are trying to provide a forum so that everyone can see what all the other clubs are doing.
It’s a chance for clubs and clubbers to network.
“People pay enough to get into the clubs anyway, this gives them something to show from the experience other than a hangover.”