Future has announced the launch of a new lifestyle magazine called The Simple Things.
The latest title from Future is described as a celebration of ‘homemade values and simple living – from urban gardening to thrift store shopping, simple cooking and relaxed entertaining to collecting vintage finds”.
The print launch of the magazine, aimed predominantly at women, will be integrated with the blog www.thesimplethings.com, and will also be available in a digital format for tablet devices featuring integrated videos and galleries.
Press Gazette first revealed that Future was planning to launch a new lifestyle in June, in a bid to capitalise on the ‘phenomenal’success of its monthly craft title Mollie Makes.
Print subscriptions to the monthly title, which celebrated its first anniversary two months ago, now stands at more than 12,000.
Katherine Raderecht, group publisher for Future’s Creative portfolio, said: ‘Future has a long-standing track record of launching fresh and innovative products, and this latest addition to the portfolio is set to continue that tradition. As a launch into the lifestyle sector, The Simple Things is a new departure for us but, based on the success of Mollie Makes, is one we’re confident will work.
‘There is a real gap in the lifestyle market for a new brand like The Simple Things, and with high production values, unique editorial and a refreshing simplicity, this title will be a must-read title for the new ‘go slow’ movement.
‘The digital edition will be packed with market-leading editorial delivered in an innovative, interactive way that uses the tablet to best effect, and with support from the blog, The Simple Things brand will reach readers on an international level.
‘We’re excited to see this project finally come to fruition, so we’re looking forward to seeing the reaction and reception of readers and the industry alike once it hits the newsstand in September”.
The first issue of The Simple Things goes on sale 6 September.
Future recently reported a 30 per cent increase in digital revenues