Front magazine strikes video deal with MySpace

Front magazine has secured a deal with social networking site MySpace that will see video content from the magazine featured on the MySpace UK homepage.

The magazine, which was purchased earlier this year by Sport Media Group, currently uses MySpace as its only web offering, with a magazine website set to launch in the coming months.

The video content will also feature on the magazine’s MySpace page and will be used in mailouts to the eight million users of the network in the UK. Content will include interviews with bands and video diaries from Front models.

Front will also be asking readers to join in with the creation a special MySpace edition of the print magazine, due out on 29 November. Readers will be offered the chance to direct a photo shoot, interview bands and contribute their own music.

Editor Joe Barnes said MySpace was essential to the magazine, adding: “We’ve used the site to great effect over the last year or so to consult with readers and shape the magazine to their needs. This just seemed like the next step in giving readers an even more hands-on chance to shape the magazine.

“Front and MySpace are definitely pursuing the same demographic. Both brands appeal to a slightly more alternative, music-loving audience – young, intelligent people who enjoy nothing more than being completely and utterly stupid.”

Front was bought by Sport Media Group in June this year, after impressing the company’s editorial consultant, Loaded founder James Brown.

The title had gone into administration under its third owner SMD at the end of 2006 and missed three issues before head designer Richard Olsen led a staff buy-out and they revived the magazine, with Barnes taking the helm.

Barnes said the magazine has been slowly putting on sales, with around 40,000 newsstand sales a month. He said he aimed to have the title ABC-audited next year.

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