The News: uses copy from paid-fors
Archant has launched a free weekly aimed at commuters in North London, writes Dominic Ponsford.
The News uses copy from the company’s network of paid-for weeklies in Hertfordshire and North London and is distributed at 22 railway stations and four tube stops.
It has a distribution of 15,000 and includes local news, weekend TV listings and Premiership as well as nonleague football. The paper is handed out between 6 and 10am every Friday.
Geoff Martin, editor of the Archantowned Ham&High and launch editor of The News, said: “The News has quite simply been a great idea, brilliantly implemented. It makes use of the best Archant stories and pictures from across London and Hertfordshire and delivers them in one colourful, easily digestible and attractively designed newspaper.”
Archant Hertfordshire and North London managing director Garry Matthews said: “This is yet another innovative new product from our team following on the back of the Hertford Times, Biggleswade Comet and Wood & Vale editions. While it is early days, we have had a great reaction from commuters.”