London’s free morning business paper, City AM, has recorded its highest ever distribution, up 1.85 per cent month on month to 101,758.
The title, now edited by former The Business editor Allister Heath, grew its circulation by 1.38 per cent year on year, according to the May figures from ABC.
In a statement, the City AM chief executive, Jens Torpe, said there had been an increased demand for the paper to be delivered directly to offices. He also said the title was proving popular in commuter areas outside of the City.
“Our niche approach to targeted distribution has proved successful in terms of providing relevant content for our readers and an attractive audience for our advertisers and partners,” he said.
Thelondonpaper remained above the 500,000 circulation mark in May, distributing an average of 500,235 copies each night.
This figure marks a 4.96 per cent increase on the same period lasst year, but is marginally down compared with the four previous months of the year.
Associated Newspapers‘ rival evening free paper, London Lite, was also slightly down on April’s circulation, putting out 401,421 copies a night in May. No year-on-year comparison is available.
Thelondonpaper managing director, Ian Clark, said: “It’s satisfying to see thelondonpaper continues to remain ahead of the competition throughout 2008.
“Thelondonpaper with its targeted distribution is the clear choice of London commuters in the evening.”
Metro’s overall UK circulation was 1,360,214 – up 22.05 per cent year on year but slightly down compared with April.
Associated’s free morning paper is now within 125,000 copies of overtaking the Daily Mirror’s circulation.
London Lite – 401,421 (no year on year comparison)
Thelondonpaper – 500,235 (up 4.96 per cent)
City AM – 101,758 (up 1.38 per cent)
Metro – 1,360,214 (up 22.05 per cent)