Free daily Metro goes seven days a week for Olympics

Free daily title Metro is to produce its first weekend issues to cover the Olympics and Paralympics this summer.

Publisher the Daily Mail and General Trust (DMGT) said the new editions will be published across five Olympic and Paralympic weekends, when it will produce both print and tablet editions.

A total of 325,000 copies of the weekend issues will be printed on Saturday and Sunday mornings in London, featuring an extended Olympic section with London-focussed features and sport.

An interactive tablet edition will be published later in the day.

Editor Kenny Campbell said: ‘At a time when the world’s eyes are on London, we will be providing our readers across the UK with a great Metro experience seven days a week.

‘Under sports editor, David Gurney, our team are gearing up to cover the euphoria of the Games in true Metro style, with comprehensive at-event coverage and analysis.

‘Our special weekend issues will include everything that Metro provides during weekdays which will also have a celebratory and souvenir feel. “

David Vokes, Director of Olympics at Metro, said: ‘These exciting new products will provide Metro’s urbanites with a real insight into the Olympic and Paralympic Games.

‘Along with our daily newspaper, Tablet Edition, mobile app and website, Metro will offer consumers 24/7 multi-platform coverage of the Games as they move between work and play this summer.

‘This presents great opportunities for advertisers looking to interact and engage with our urbanite audience.”

Metro’s tablet edition is available on via Apple’s Newsstand and in Google Play’s marketplace for Android devices.

Users who have subscribed to the daily Metro Tablet Edition will receive a notification later in the day to download the additional Olympic Edition.

The Newsstand app has received over 360,000 downloads and now has more than 125,000 active subscribers and 75,000 readers every day, according to the paper.

  • To contact the Press Gazette newsdesk call 020 7936 6433 or email pged@pressgazette.co.uk

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