Four months on Daily Mail clarifies front-page headline claiming Labour election win would cost every family £4,000 a year

The Daily Mail has clarified a story claiming Labour would cost every British family £4,000 – five months after it appeared.

Rob Watkins complained to the Independent Press Standards Organisation over a front=page story headlined “Corbyn’s fantasy land” which appeared ahead of the last general electioon on 12 May.

The sub-headline of the article reported that the Labour Party manifesto launched before would “cost every family £4,000”.

The article stated that the pledges made in the manifesto would cost £93 billion pounds a year to implement, and reported that, based on the figures provided by the Labour party, this would cost families an average of £4,000 each.

The complainant said the sub-headline misleadingly suggested this £4,000 was a fixed cost for every household would have to pay if the Labour Party won the election.

The Daily Mail said that the sub-headline was to be read in conjunction with the article, which made clear that the £4,000 was a household average.

After mediation brokered by IPSO the Mail agreed to publish the following clarification on page two:

“The headline to an article on 12 May, based on a leaked draft of the Labour party’s election manifesto, said that Labour’s ‘class war manifesto would cost every family £4,000’.

“We are happy to clarify that, as the article stated, the £4,000 was an average figure and did not represent an estimate of the amount Labour was planning to raise in taxes from each family.”

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4 thoughts on “Four months on Daily Mail clarifies front-page headline claiming Labour election win would cost every family £4,000 a year”

  1. UPDATE!
    For Tory Govt plus all IN–voters

    Well how about this for a plan of action by all you stay,
    IN E.U. voters
    This includes all party member in the H/O/Commons,
    Wanting to stay, in E.U.

    WHY do you lot not pay for all the running of E.U. personally,
    Out of your own pockets and get nothing in return?

    This has been going on for 40+years now us paying in U.K.
    And receiving for p***all only the interest of the money,
    We already paid the E.U.
    Like out of a five-pound note we £1.00 back
    They keep £4.00 to keep their country afloat at the,
    Expenses of us taxpayer in the U.K.

    So all you stay IN voters if you wish to chuck your money away,
    You may. Do so if you wish O.K.
    (You pay for them not “me)
    HOWEVER, you are not chucking “my Tax money away,
    Any more, “I paid into this country,
    To look after us here in U.K. not them in E.U.
    FACT are we had a vote IN vote lost.
    Leave vote won end of matter!
    Yesterday’ Ms May. You sold us leave voters out this could
    Cost Tory Govt power, in time.

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