Former VNU editors aim to 'make sense of digital soup'

Two former editors at VNU Business Publications have launched a media website dedicated to IT.

Bill Boyle and Peter Kirwan are aiming their site, www.fullrun.com, at journalists, PRs and marketing directors looking for information about IT magazines and websites, such as news of launches and closures.

It will feature in-depth profiles of journalists and, they say, aim to answer questions such as “what will make journalists really sit up and listen?” and “which journalist is likely to favour my story on XYZ technology?”.

The UK is believed to have more than 370 publications and websites dedicated to IT. “It’s not an easy market to understand,” Kirwan said. “There are continual launches, closures and relaunches and the number of specialist niches within the market always astonishes newcomers.

“It’s our job to make sense of the digital soup. We’re the trusted adviser for anyone controlling a marcoms [marketing communications] budget.”

Boyle said the website would not be corporate in nature. “We are trying to give it a bit of personality,” he added.

Kirwan has previously worked for The Guardian and Sunday Telegraph and was editor and publisher of Computing magazine. Boyle also edited Computing as well as Computer Reseller News, PC Dealer and PC Week. The website will be subscription based but access is free for the first few months.

Kirwan and Boyle’s new venture also publishes a weekly newsletter and will host a monthly event with speakers from IT titles.

By Ruth Addicott

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