Two former editors of Tindle Newspapers’ Brecon & Radnor Express are heading up two new hyperlocal websites in the Welsh county of Powys.
Co-founder David Williams said the company will now be able to provide near blanked coverage in the county.
Dave Meacham will head up the Brecon operation and Mike Sivier will front the Radnor site.
Williams said the company's expansion plans were accelerated after it won support from Nesta, the UK Innovation Foundation, which awarded grants to 10 schemes with the aim of kickstarting hyperlocal media innovation in the UK.
“The funds have enabled us to set up the new sites along with developing location-aware apps on both Android and iOS," said Williams.
“This will allow geographically-relevant content to be viewed on mobile phones.
"We will continue to work around the clock to deliver the latest news and sport… and of course it will always be delivered for free.”
Williams believes the popularity of Twitter and Facebook locally has contributed to the growth of MyTown Media.
He also points to Google Analytics statistics showing a sharp rise in the number of readers accessing content via smartphones and tablets.
The money was awarded under Nesta’s Destination Local scheme launched in April to identify the technologies, business models, content opportunities and challenges for a successful hyperlocal media sector in the UK.
Programme director Jon Kingsbury said: “The strength and diversity of the projects chosen shows how exciting the hyperlocal media sector is.
“There is a real desire for these organisations not only to be innovative but sustainable so that we lay the foundations for a hyperlocal media sector.”
Williams said MyTown Media is “laying the groundwork” for further launches.