Vogue deputy editor Susie Forbes is seeking a team of big-hitters ahead of the launch of a major new women’s lifestyle title next spring.
Easy Living is the biggest launch from CondÃ© Nast since the £10m arrival of Glamour four years ago.
As editor, Forbes will recruit a team of 25. The positions include features director, homes editor, food editor, fashion editor and art director.
She told Press Gazette: “It’s a great title to work on. I have some people in mind but it’s a grown-up magazine so I’d expect them to be heavy-hitters.”
Forbes was put on a four-month secondment to develop the concept last November. She got the green light two weeks ago.
Targeted at 30 to 59-year-old women, Easy Living will cover fashion, food, relationships, health and beauty.
Forbes is hoping to bring some of Vogue’s confidence to the title and combine that with practical issues.
CondÃ© Nast aims to sell between 150,000 and 200,000, competing with Red, Woman & Home and Good Housekeeping which sells 415,730 and is the UK’s third biggest selling women’s monthly.
According to CondÃ© Nast, there are more than 6 million women in the magazine’s target audience and the sector will grow by eight per cent over the next 10 years.
“I think Easy Living carves out a new bit of territory – in the same way that Glamour came into the market. I don’t think it is our intention to try and match Good Housekeeping. We will be alongside or above Red,” Forbes said.
By Ruth Addicott