Footie mag Citibet ups circulation to 100,000

A free football betting magazine launched in April is bumping its circulation up by a third and expanding into Liverpool, Manchester and Birmingham for a Euro 2012 special this week.

Citibet is edited by former FHM and Rolling Stone editor Ed Needham and is funded, published and distributed by Citipost, the privately-owned delivery organisation.

Content is produced by editor Needham’s team at publishing and creative agency Grand Parade.

Utilising the Citipost Direct Distribution network, 100,000 copies of tomorrow’s magazine will be distributed in London, Liverpool, Manchester, Birmingham and at England’s friendly with Belgium at Wembley Stadium.

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