Centaur-owned Precision Marketing is changing its frequency from weekly to fortnightly, leading to the loss of five jobs.
The changes are part of plans to launch a website that will carry news, allowing the publication to cover more detailed market analysis.
Staff levels will be reduced from 20 to 15 and the company said it hoped to “find appropriate positions within Centaur for all the individuals affected by the changes”.
The website is expected to launch in the autumn.
“In the direct marketing industry, readers increasingly want daily access to news and new job opportunities,” said publishing director, Annie Swift.
“This is what we will be providing with the new model Precision Marketing.
The fortnightly title will still cover the news, but it will also be able to concentrate more on detailed analysis of market developments.
“The website will provide the daily breaking news plus access to an online jobs board.”
There will also be changes to the circulation of the title, with an attempt to build the client readership from its current 3,500 to 6,000. The agency side of the circulation will remain at 1,500 and the total circulation will rise to 7,500.
The first issue of the fortnightly Precision Marketing will be dated 14 July.