First look at The Times New York edition

The new US edition of The Times hit New York newsstands today.

Printed on the presses of The Times’ News Corp stablemate the New York Post,
several thousand copies of the paper will be distributed in New York,
New Jersey and Connecticut with a cover price of $1. It is aimed both
at expats and Americans.

At 64 pages, the Times’ US edition is less bulky than the UK edition, with the presentation adapted to the American market.

Speaking to Press Gazette last week, Times
editor Robert Thomson said: “The American newsstand is very different
to the British newsstand,” said Thomson. “Here you have to turn up the
volume a little bit in the quest to attract attention; there you need
to be a little more subtle. On the front page, we need to find a way of
highlighting – as we do on the continent – the various bits of the
paper that’ll be of particular interest to an international audience”

The
US edition of the paper lead with a story on the US stock market by
Gerard Baker which appeared on page 44 in the UK edition.

Unlike
the large picture of England’s Wayne Rooney that dominates the lower
half of the paper in London, the New York edition includes a small
image of USA goalkeeper Marcus Hahnemann. The story is one of three
large images teasing stories further inside the paper.

The Times
may soon have familiar competition in the US. Speaking at the World
Newspaper Congress in Moscow this week, Guardian Newspapers chief
executive Carolyn McCall revealed that the company will soon announce
expansion of its US web operation, more US-based staff and development
of a print product there.

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