Financial Times claims to have 2.1m readers a day

The Financial Times has combined data from print and digital readership surveys to claim an average daily global audience of 2.1m, which it says is up 9 per cent year on year.

According to the FT, the daily readership comprises 1.6m in print, 600,000 online and 25,000 via smartphone and tablet apps.

There is more detail on the FT’s methodology for coming up with this figure for May 2011 here.

In August the FT had a print circulation of 331,883, down 11.9 per cent year on year. In the UK it sold just under 70,000 print copies a day.

No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *