Financial Times biggest print faller in October after digital-first move

The Financial Times saw the biggest print circulation drop of any national newspaper in October.
 
The 17 per cent drop to a global circulation of just over 240,000 a day came in the same month that the paper announced plans to have a small print-focused team and concentrate most editorial resources on digital.
 
The FT currently has some 340,000 digital subscribers and sells just under 50,000 copies a day in the UK.
 
Among the dailies The Guardian was the best-performing title in print (in relative terms), falling by 1.9 per cent year on year to just under 200,000 copies a day. On Saturdays it sold an average of 361,166.
 
Guardian chief commercial officer David Pemsel said: "This shows our continued investment in print is being well received by our readers, especially heartening against a backdrop of a 20p increase in price for The Observer in September.
 
"In particular, the new Observer Tech Monthly performed well in its second month, and we had a strong boost with a Nigel Slater 20th anniversary special supplement. The Guardian’s agenda-setting journalism continued with strong stories on the Ralph Miliband row and reports on the Qatar World Cup and ongoing revelations about the NSA and GCHQ."
 
In the last month before its relaunch this week, circulation of The Independent fell by 13.7 per cent year on year to 69,055. Taking out bulks it sold an average of just over 52,000 copies a day.
 
In the redtop race the Daily Mirror continues to comfortably out-perform The Sun in terms of year-on-year print decline. 
 
National newspaper sales for October 2013 (source ABC):

 

 

 


     
Title Avg cir % change y/y
Daily Mirror 1,014,439 -4.68
Daily Record 242,441 -9.79
Daily Star 522,226 -8.07
The Sun 2,150,640 -9.82
Daily Express 514,217 -3.61
Daily Mail 1,753,489 -6.06
The Daily Telegraph 549,068 -2.03
Financial Times 242,873 -17.20
The Guardian 198,803 -1.91
i 296,573 -2.66
The Independent 69,055 -13.68
The Times 389,379 -3.56
     
Daily Star Sunday 329,014 -15.44
The Sun (Sunday) 1,841,589 -9.62
Sunday Mail 277,343 -10.06
Sunday Mirror 1,005,783 -5.51
Sunday People 402,703 -11.26
Sunday Express 452,646 -7.46
Sunday Post 237,182 -11.49
The Mail on Sunday 1,639,669 -6.33
Independent on Sunday 108,719 -9.27
The Observer 229,183 -3.71
The Sunday Telegraph 443,082 -0.48
The Sunday Times 836,822 -7.40
 
   
     

 

 

 

 

 

 

 

 

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