Financial relaunch

Publisher
Caspian has relaunched Financial Management, the publication of the
Chartered Institute of Management Accountants, four months after
winning the contract to publish the monthly title.

Sister title Insider has been “incorporated” into FM, but no jobs have been lost, according to Caspian.

The
relaunched FM, which is sent free to all CIMA members, has been split
into new sections and has a new American A4 format and a revised
masthead to feature CIMA more prominently.

Jonty Summers,
publishing director of Caspian Customer Magazines, said: “Reader
research shows that Financial Management enjoys enormous reader
loyalty, with an amazing 93 per cent reading all or most issues.

“We
need to delight these readers – both CIMA members and part-qualifieds –
while also giving the magazine the real buzz and fresh look that it
deserves.”

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