FHM’s website has been overhauled and added extended grooming and fashion tips for men.
The site, aimed at men aged 18 to 34, has introduced 12 channels as well as increased audio visual content and further pay-per-view sections.
The relaunch reflects a shift in user consumption over the past 18 months from a main focus on women to other areas of interest such as fashion. The 100 Greatest Games section claims to attract 1m users a month alone, while the site has 1.9m users a month overall.
FHM UK publishing director James Carter said FHM.com had proved that “a financially successful magazine website was a viable proposition. We are now looking to take further steps to ensure the ultimate lad’s web-surfing experience,” he said.
FHM reported a circulation of 601,166 in the recent ABCs, down 3.10 per cent year-on-year, but increasing its market share as the UK’s biggest selling men’s magazine.