February ABCs: No sign of recovery for Scottish titles

Sales of Scotland’s nationally audited newspapers continued to slump in February, with all titles’ circulation falling year on year and month on month.

The Daily Record suffered the biggest dip, falling 11.43 per cent year on year to 349,127.

The Herald – which has recently lost 40 journalists to voluntary redundancy – fell 9.95 per cent to 60,150.

The Scotsman, which has seen nine journalists take voluntary redundancy in the past month, fell 8.15 per cent to 49,158.

Scotland’s Sunday titles fared as badly. The Herald’s sister title, the Sunday Herald, fell 15.63 per cent year on year to 41,419.

The Daily Record’s sister, the Sunday Mail, remains the country’s best-selling national title, but fell 9.43 per cent to 438,637.

ABC Scottish newspaper circulation for February 2009
All percentage figures are on a year-on-year basis

Daily Record – 349,127 (down 11.43%)
The Herald – 60,150 (down 9.95%)
The Scotsman – 49,158 (down 8.15%)
Sunday Mail – 438,637 (down 9.43%)
Sunday Post – 365,748 (down 9.00%)
Scotland on Sunday – 62,464 (down 7.56%)
Sunday Herald – 41,419 (down 15.63%)

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