Express & Star boosts sales with Bhutto news

The Express & Star in Wolverhampton had a post-Christmas sales surge due to its coverage of the Benazir Bhutto assassination.
As one of the few UK regional evening papers which still has afternoon deadlines – the paper was able to get news of the killing of the former Pakistan premier into that day’s paper providing a big selling point for the area’s large Pakistani community.
Both its City Final and Sandwell editions led with the story, and a replated edition was added by 2.30pm, including eye witness accounts and fresh pictures of the aftermath.

Deputy Editor Keith Harrison said: “We continue to benefit from being an authentic evening newspaper and we made the most of our afternoon deadlines.

“We have a large Pakistani community in the Black Country and it was important we gave all our readers the very latest information.

“Our print coverage was later backed up by text and video reports on our website carrying local reaction and it’s clear from hard copy sales and hits on the web that readers have appreciated our efforts.”

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