Express & Star and Shropshire Star launch mobile sites

The Express & Star and Shropshire Star, two of the country’s biggest regional newspapers, have launched mobile phones site aggregating news and sports stories from the papers.

The sites were developed by owner Midlands News Association’s digital wing NMA Digital in partnership with mobile technology firm Wapple.

They were built by the Midland News Association’s online arm MNA Digital, working with mobile technology partner Wapple, based in Bromsgrove.

The simple text-based sites give five or six current news and sport stories and contain links to pictures.

David Ratcliffe, MNA Digital head of digital, said: “The number of readers accessing the MNA websites using mobile phones has grown steadily in recent months, particularly since the launch of the iPhone.

“Print customers are used to being able to take their MNA newspaper anywhere, now the digital audience can access content on the move. The new mobile sites offer an exciting opportunity to better understand the dynamics of this channel.”

Expressandstar.com is claiming 1.2m visits from nearly 380,000 unique users in July, with 6.6m page impressions. Shropshirestar.com had 2m page impressions, with 120,000 uniques and 280,000 visits.

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