Eve first with DVD

BBC women’s glossy Eve claims to be the first women’s magazine to put a free DVD on its cover.

The June issue will include a covermounted 40-minute pilates DVD Get The Perfect Body The Pilates Way, presented by pilates guru Lynne Robinson, known for helping Liz Hurley lose weight after giving birth. The magazine also contains a feature on pilates.

Publisher Jo Morrell said: “This is something new for the market.”

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