End of the road for IPC car mag

IPC has closed niche motoring title Car & Car Conversions due to disappointing sales, writes Ruth Addicott.

The monthly was dedicated to race tuning and club motor sports but IPC said the title’s slump reflected the decline in consumer activity.

In a statement to staff, IPC said: “The last 10 months have seen this decline accelerate, to the point where the title is no longer economically viable.”

Six editorial staff in Croydon have been affected. IPC said there would be a maximum of four redundancies and the company would make every effort to find staff alternative jobs.

Simon Owen, general manager of IPC’s Country and Leisure Media Focus Network, said: “The race tuning sector has been in decline for some time with technology now limiting the ability of enthusiasts to tinker under the bonnet as they did in the magazine’s heyday in the Seventies.”

In 2000, when it relaunched as CCC and turned glossy, then editor Steve Bennett told Press Gazette: “It could be a risk but the magazine is in its 35th year and we needed to move it on.”

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