Emap’s Construction News has been extensively revamped for the first time in 15 years under new editor Nick Edwards.
Edwards said the move was driven by factors including staff changes at the title and newly commissioned independent research.
Construction News had a major shake-up in editorial with the appointment of Edwards from Health Service Journal, deputy editor Nina Lovelace from Local Government Chronicle and the appointment of its first online editor, Myles Burke.
The title’s readership comes from two broad markets: owners of small construction businesses and senior or middle managers in larger construction companies.
‘The real step change in Construction News is in the way it appeals to its core audience,’said Edwards. ‘There are big differences between what these two groups want.’
The title has changed its approach to technical coverage, making it project-orientated with expert advice and technical information to aid the running of a business.
Design consultant Matthew Ball worked on a redesign of the magazine. He reduced the title slightly from its A3 size and introduced a more modern feel, according to the editor.
‘What the research showed was that, contrary to the notion that our readership think conservatively about the magazine’s design, there was a thirst and enthusiasm for change, to build on our reputation. We were catching up with our readers’ aspirations in this regard,’said Edwards.
The magazine’s latest ABC figure is 21,203 for the year ending June 2007.
Edwards added that registered users of the title’s website were increasing by up to 700 a week. He said the site would operate as a point of entry for fringe elements of the construction industry, who might not subscribe to the print edition every week.