Eve editor Jane Bruton has been poached by Emap to launch Grazia , the new women’s weekly glossy.
Bruton has been in charge of the BBC Magazines title for two years. She has also edited IPC Media’s Living etc and doubled its circulation in her first six months.
Bruton joins Grazia on 1 December and will be replaced at Eve by Sara Cremer, Emap Elan’s executive editor of new product development. Cremer spent four years at New Woman where she won several awards, including BSME New Editor of the Year.
The launch of an up-market fashion, lifestyle and celebrity weekly glossy is a publishing first in the UK and is Emap’s most expensive launch to date.
Bruton said: “This is the most exciting thing to happen in the women’s market since the launch of Marie Claire . There weren’t any other women’s monthlies I really wanted to go on to. As soon as they approached me and I found out what they were doing I jumped at the chance. This is a once in a lifetime opportunity.”
Working alongside Grazia ‘s editor-in-chief, Fiona McIntosh, Bruton will draw on her experience of working on dummies for launches and relaunches.
“I have worked on countless dummies on a tandem with white knuckle rides,” said Bruton. “I was launch editor at Living etc and we relaunched Eve in just six weeks but I am looking forward to a launch of this scale”
By Sarah Lagan