Emap are to launch new quarterly magazine Digital Living, aimed at 30 plus men who buy consumer electronics on October 5, including MP3 players, tvs, hi-fis and cameras.
The magazine will have an initial print run of 63,000 and will be edited by Bruce Black, who previously published What Hi Fi.
Black said: ‘Personally I have struggled to find the information I want about digital products and the whole convergence arena. It’s a massively vibrant market but equally somewhat daunting and confusing. With Digital Living my aim, and the experienced team of writers we have assembled, is to tell it like it is, covering the digital ground through features, interviews, tests and practical, hands on information. And above all else, we want it to be a damned good read.”
General Manager Rob Croxall said ‘Digital Living was created as we believe there’s a gap for male magazine readers, who have embraced the digital revolution and have a thirst for knowledge which is currently not being serviced by the current range of lifestyle or specialist titles.
He added: ‘We want to produce a magazine that will demystify the digital world and give it’s readers reassurance and confidence. Although the men’s market as a whole is having a tough time, specialist titles like our own Digital Photo go from strength to strength, and that gives us a great deal of confidence in the concept of Digital Living.”
Digital Living will be A4-sized and 148 pages.