Emap grows garden mags

relaunches with added content

Garden News and Garden Answers:

Emap has poured fresh investment into its gardening titles and is to relaunch Garden News and Garden Answers to offer more practical advice to readers.

Garden Answers is gearing up for a relaunch with its April issue, out 28 February, with increased reader involvement and solutions to gardeners’ problems.

The new issue of Garden News, out this week, has been given a more contemporary feel by designer Paul Crawford.

The revamped content has more practical tips, new sections and contributors, and pagination has increased from 48 to 52. Both magazines conducted research among gardeners to find out what they were looking for in the editorial.

“The ‘news’ for them is what jobs they can get on with in their gardens,” said Sarah Page, editor of Garden News. “It is the start of spring and it is an ideal time to make a change.”

A new 15-page “This will work in your Garden” section has been added to the front of Garden News, followed by a five-page problem solving section.

There is news about new products, opportunities for readers to carry out their own trials and a specialist plant section.

Gardeners World TV presenters Rachel de Thame and Jo Swift have teamed up to compile a new regular feature solving gardeners’ problems.

Photography has been made a priority for both magazines and Pip Warters has been appointed full-time photographer on Garden News.

“We are keen to develop the photography so we have more direct control over how we can help display the plants at their best,” Page said.

The on-sale date of the weekly Garden News has been changed from Thursday to Wednesday but the cover price remains unchanged at £1.20.

The next issue of Garden Answers will also include a free guide to the Best 100 Plants for Your Garden. Victoria Tebbs, general manager of Emap Active’s gardening portfolio, said the changes followed extensive research among existing readers.

She added that the fresh investment was “testament” to Emap’s commitment to the gardening sector.

Tebbs stressed it was “only the start, as we plan to invest in further market and reader research throughout 2003”.

By Ruth Addicott

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