Trkulja: gets buzz of excitement
Former Sun journalist Sarah Edwards is editing a new women’s title for The National Magazine Company, known as ‘Project Buzz’, with the former editor in chief of Hello! Maria Trkulja as her deputy.
The glossy is believed to be a weekly aimed at women in their 20s and 30s, who are looking for an alternative take on celebrities, real life and showbiz gossip.
Trkulja declined to give details but said it had huge potential to succeed.
She told Press Gazette: “I am working on a project with Nat Mags but it’s all confidential and top secret. I haven’t worked for them before but I think they are a great company, and I’m working with a good bunch of very talented people.”
Trkulja has extensive showbiz contacts and a background on Now as deputy editor, Hello! and the Sunday Mirror. Edwards also has a background on News of the World, Take A Break and That’s Life – which she edited.
Nat Mags announced it was working on the launch of a women’s title code-named ‘Reveal’ in June having applied for a trade mark on the name ‘Reveal’ in January.
The full editorial team has yet to be confirmed but Clyde Mcgarrigle from TV Quick is TV editor and Omid Scobie from celebrity magazine Star is deputy celebrity editor.
Insiders say Nat Mags is prepared to put huge resources into the title and it could target a similar market to Now and Closer – Emap’s most successful launch to date.
Trkulja was appointed editor in chief of Hello! last year but resigned in March after just eight months in charge following a clash with Hello!’s Spanish owner Eduardo Sanchez Junco.
At the time her departure was said to have sprung from a meeting with Sanchez, who had flown into London demanding greater editorial control of the magazine.
Although Trkulja was offered an alternative post, insiders said she felt unable to carry on given that her powers as editor had effectively been removed from under her.
By Ruth Addicott