View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
June 8, 2015

Dily Mirrr drops letters from masthead for National Blood Week

The Daily Mirror has dropped the letters A and O from its masthead today in support of National Blood Week.

Under a partnership between owner Trinity Mirror and NHS Blood and Transport’s ‘Missing Type’ campaign, the newspaper has become the ‘Dily Mirrr’ for the day.

The Mirror will be running editorials around the campaign throughout the week.

Free newspaper the Metro, meanwhile, will promote National Blood Week by highlighting letters from its ‘Good Deed Feed’. Trinity Mirror regionals the Manchester Evening News and Liverpool Echo are also supporting the campaign.

“Our audience are big supporters of the NHS and are passionate about our nation’s health, so working with NHS Blood and Transplant to support their campaign message was a great fit,” said Mark Field, director of invention at Trinity Mirror Solutions.

“The Missing Type campaign brings a very serious issue to life in a way that will make our audience sit up and pay attention – an approach we look to take with any of our creative solutions work in invention.”

The ‘Missing Type’ campaign aims to highlight shortfalls in blood donations. 

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network