Digital editions account for less than 1% of mag sales

Digital editions of magazines are having a negligible impact on the market in terms of sales, if new figures released today by ABC are anything to by.

Of those publishers which report digital edition sales – only Hello and Men's Health manage to sell more than 1,000 copies.

Typically digital editions appear to account for less than one per cent of total sales.

 

Digital editions are generally facsmiles of the print edition optimised for desktop computers, laptops, iPads and other devices.

Total digital edition sales of UK magazines in the first half of 2011 (source ABC)

Magazine title; publisher: total digital edition sales

  • Men's Health ; Natmag Rodale : 1,746
  • HELLO! ; Hello! Ltd : 1,165
  • Stuff ; Haymarket Consumer Media : 981
  • Esquire ; Hearst Magazines UK : 825
  • Harpers Bazaar ; Hearst Magazines UK : 622
  • Wired ; Conde Nast Publications Ltd : 622
  • GQ ; Conde Nast Publications Ltd : 574
  • Tatler ; Conde Nast Publications Ltd : 359
  • House & Garden ; Conde Nast Publications Ltd : 351
  • New Scientist – US/Canadian Sales ; Reed Business Information Limited : 349
  • Autocar ; Haymarket Consumer Media : 348
  • Cosmopolitan ; Hearst Magazines UK : 259
  • Vogue ; Conde Nast Publications Ltd : 185
  • Four Four Two ; Haymarket Consumer Media : 178
  • World Of Interiors ; Conde Nast Publications Ltd : 168
  • Conde Nast Traveller ; Conde Nast Publications Ltd : 102

 

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