View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
March 20, 2003updated 17 May 2007 11:30am

Derby special is a winner for Mail

By Press Gazette

This month’s derby clash between Aston Villa and Birmingham City saw the biggest sales increase for the Evening Mail since the previous match between the clubs last September.

Villa were 2-0 losers on the night but the Evening Mail was a definite winner, with a week-on-week sales increase of 18,163 (18.4 per cent).

Deputy editor (production) Ray Dunn and sports editor Ken Montgomery headed an early-morning team that produced a 6.30am soccer special the next day.

Besides the on-the-field action, there was quite a lot happening off the pitch and the Mail had nine staffers, from sport, news and photographic, covering the event.

The previous derby match was the first time the two teams had met for 16 years and saw a week-on-week sales rise for the Mail of 12,147 (12.07 per cent).

Mail editor Roger Borrell said: “People sometimes forget how passionate the people of Birmingham are about their football, but sales figures like this speak for themselves. The whole Mail team did a fantastic job covering the match and the aftermath and the early edition gave us a great start.”

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network