Dennis's digital expansion pays off

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Maxim publisher Dennis Publishing has said it expects 40 per cent of this year’s revenue to come from digital, reports Brand Republic.

Dennis’s portfolio includes digital magazines Monkey and iGizmo, which uses technology that allows advertisers to know  how many people have viewed their advert.

In 2007 Dennis chief executive James Tye told Press Gazette that about a third of Dennis’s advertising revenue came from digital advertising and anticipated it would read 50 per cent by 2009, shortly after the company announcing it had created a a 10-strong new product development team, headed up by Sandell.

Sandell said: ‘If you combine magazine sales and website traffic, we are reaching more men than ever.They simply consume information in a different way, so we are adapting. We have proved with our digital-only titles that these ventures can succeed.”

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