Dennis Publishing has promised a string of new launches in 2008 after creating a 10-strong new product development team.
The team is to be headed up by the managing director of Dennis’s lifestyle division, Bruce Sandell, and includes current NPD editor Ben Raworth who launched the BSME winning online-only men’s magazine, Monkey.
The team will incorporate Dennis skunk works unit, Project Badger, a dedicated website development team. The Project Bader team has launched six websites in the past year, including Know Your Mobile, which claims 200,000 monthly unique users.
Sandell said 2008 is to be the year of new products for Dennis. ‘Up until now it’s been something we’ve been focusing on, but it’s been done as a side project. We’re very much in a growth phase, and this is about us allocating quite a bit of resource to new product development so we can speed up from idea to launch.”
Sandell said the team, which will include three new recruits, will be in place by the start of next year. In the past two years, Dennis has launched two print titles, Poker Player and Custom PC, and two digital-only – IT Pro and Monkey.