Dennis Publishing to launch Monkey iPhone app

Dennis Publishing’s online magazine Monkey is set to get it’s own iPhone app which it will sell for £1.79 – Android and Blackberry versions are expected soon.

Monkey will be the latest in a line of publications to release their own app for the iPhone.

The Guardian, Telegraph, Independent, Spectator and FT all have apps, or have them in the pipeline as publishers look at new ways of generating revenue from their digital output.

In addition, Dennis Publishing has joined forces with Adify to create a new ad network in order to raise online revenue, New Media Age reports.

Adify already work with The Guardian and AutoTrader to provide ad platforms for their websites.

James Tye, CEO of Dennis, told NMA he sees ad networks as their biggest rivals: “Rather than fight against it, let’s become an ad network ourselves.

‘We have a network of strong IT sites. So an advertiser can get a quality audience from us and know we can vouch for other sites as we know them and the quality of their audience.”

Tye said Dennis is now aiming for 50 per cent of its revenue to come from digital by next year.

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