Dennis Publishing acquires Women's Fitness

Dennis Publishing has beefed up its health and fitness portfolio with the acquisition of Women’s Fitness magazine.

Dennis acquired the magazine from rival publisher Vitality Publishing, and the move comes after its January 2010 purchase of Health & Fitness magazine from Hubert Burda Media.

The team of five editorial and two sales staff will relocate to Dennis Publishing’s London headquarters in Cleveland Street

Women’s Fitness first launched as Personal Trainer for Women in 2009 and was renamed five years ago.

Its latest ABC figures show the magazine, which is published 13 times a year, has an average circulation of 36,022.

Dennis publishing CEO James Tye said: ‘The acquisition of Women’s Fitness underlines Dennis’ strength in the fitness market.

‘As a brand, Women’s Fitness has already proved to be a successful newsstand brand but we know we can increase the brand’s reach in print and digital formats, both in the UK and overseas.’

Last year Vitality bought five magazines from IPC Media including lads’ mag Loaded, Superbike and Web User.

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