December ABCs: cheer for Times, Guardian and FT

By Jon Slattery

The Guardian, The Times and Financial Times
were the only national daily newspapers to show year-on-year rises in
December, according to ABC figures released today.

The Guardian was up by 5.78 per cent on December 2004, the Financial Times by 2.75 per cent and The Times by 1.37 per cent.

Sales of the Daily Telegraph in December dipped below the 900,000 mark to 897,385.

The
circulation results make grim reading for the daily red-tops with all
titles losing sales. The Sun was down 1.9 per cent, The Mirror 1.29 per
cent and the Star 3.79 per cent.

In the mid-market the Daily Express has plunged 10.94 per cent, compared to a drop of only 0.34 per cent for the Daily Mail.

The
Sunday red-tops are continuing to struggle, the Daily Star Sunday was
down 26.76 per cent, the People 4.91 per cent and the News of the World
by 4.75 per cent. The Sunday Mirror fared best with a fall of just 1.54
per cent.

There was better news for the quality Sundays, with a
rise of 7.18 per cent for the Independent on Sunday, 8.8 per cent for
the Sunday Herald and 0.64 for the Sunday Times.

The Observer in its new Berliner format, launched last week, is believed to have sold more than 500,000 copies.

 

UK national newspapers circulation for December 2005
Current month Last Month mth/mth Last Year Yr/Yr
Dec 05 Nov 05 +/- % Dec 04 +/- %
National morning popular
Daily Mirror 1,678,997 1,671,950 0.42 1,700,902 -1.29
Daily Record 438,652 442,546 -0.88 452,357 -3.03
Daily Star 779,556 795,308 -1.98 810,238 -3.79
The Sun 3,119,757 3,192,976 -2.29 3,180,141 -1.90
Total of average daily net
circulation
6,016,962 6,102,780 -1.41 6,143,638 -2.06
National morning mid market
Daily Express 800,403 796,592 0.48 898,697 -10.94
The Daily Mail 2,311,023 2,341,437 -1.30 2,318,824 -0.34
Total of average daily net
circulation
3,111,426 3,138,029 -0.85 3,217,521 -3.30
National morning quality
The Daily Telegraph 897,385 903,405 -0.67 904,647 -0.80
Financial Times 439,563 431,806 1.80 427,808 2.75
The Herald 74,328 76,159 -2.40 77,336 -3.89
The Guardian 380,693 401,029 -5.07 359,891 5.78
The Independent 250,195 263,449 -5.03 252,552 -0.93
The Scotsman 63,263 65,392 -3.26 64,986 -2.65
The Times 661,400 691,283 -4.32 652,442 1.37
Total of average daily net
circulation
2,766,827 2,832,523 -2.32 2,739,662 0.99
Overall total of average daily net
circulation
11,895,215 12,073,332 -1.48 12,100,821 -1.70
National morning sporting
Racing Post 72,994 74,570 -2.11 75,223 -2.96
London evening
Evening Standard 321,227 346,489 -7.29 347,523 -7.57
National morning group
The Daily Mirror / Daily Record 2,117,649 2,114,496 0.15 2,153,259 -1.65
Current month Last Month mth/mth Last Year Yr/Yr
Dec 05 Nov 05 +/- % Dec 04 +/- %
National sunday popular
Daily Star Sunday 382,231 395,708 -3.41 521,869 -26.76
News of the World 3,509,189 3,733,025 -6.00 3,684,161 -4.75
Sunday Mail 530,996 538,971 -1.48 563,732 -5.81
Sunday Mirror 1,513,323 1,421,348 6.47 1,537,006 -1.54
The People 886,235 870,389 1.82 932,015 -4.91
Sunday Sport 139,489 147,241 -5.26 149,753 -6.85
Total of average Sunday net
circulation
6,961,463 7,106,682 -2.04 7,388,536 -5.78
National sunday mid market
Sunday Express 809,041 871,312 -7.15 928,839 -12.90
The Mail on Sunday 2,215,765 2,337,740 -5.22 2,335,266 -5.12
Total of average Sunday net
circulation
3,024,806 3,209,052 -5.74 3,264,105 -7.33
National sunday quality
Independent on Sunday 219,040 225,629 -2.92 204,358 7.18
The Business 178,984 171,983 4.07 213,440 -16.14
The Observer 430,403 436,882 -1.48 433,934 -0.81
Scotland on Sunday 71,691 83,449 -14.09 73,711 -2.74
Sunday Herald 60,465 61,452 -1.61 55,567 8.81
The Sunday Telegraph 642,256 714,992 -10.17 687,435 -6.57
The Sunday Times 1,313,258 1,395,046 -5.86 1,304,919 0.64
Total of average Sunday net
circulation
2,916,097 3,089,433 -5.61 2,973,364 -1.93
Overall total of average Sunday net
circulation
12,902,366 13,405,167 -3.75 13,626,005 -5.31

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