General-interest magazine The Weekly News has undergone a redesign – as owner DC Thomson looks to arrest its declining circulation.
The Dundee-based magazine was launched in 1855 and was a market-leading title during the 1960s and 1970s, and has outlasted departed rivals such as Weekend, Reveille and Titbits.
DC Thomson – which also owns the Beano, the Dundee Evening Telegraph and Scotland’s Sunday Post – admitted that The Weekly News had ‘struggled to maintain its impact’in recent years.
The Weekly News describes itself as “the newspaper that thinks it is a magazine” and it carries a mixture of “real-life” content, celebrity news and interviews and TV and film listings.
Its latest ABC figures show that average weekly circulation in the six months up to 31 December 2010 was 45,651, down 14.9 per cent year on year.
In 2000 the magazine had an average weekly circulation of 159,063.
A statement released by DC Thomason said: ‘The major revamp, under the auspices of new editor Donald Martin, also in charge of The Sunday Post, gives the weekly a clean, modern look, with a broad range of content offered up in colour-coded sections.
‘The Weekly News is a title that occupies a unique place in the weeklies market, produced in tabloid format, but with magazine-style content and character.”
Martin took on the editorship of sister title The Weekly News last October, after veteran editor David Burness announced he was taking early retirement after 39 years with the Dundee-based publisher.