Record numbers of participants from business, government and civil society are arriving in Davos-Klosters in Switzerland for the annual meeting to discuss the world’s most pressing issues – including the global economic crisis and environmental concerns.
The World Economic Forum has launched a social media package to offer interactive coverage of the event. Users can contribute to discussion on Twitter, Facebook, MySpace and the OpenForum Wiki as well as a photo group on Flickr. There will also be a YouTube channel broadcasting during the event.
News agencies across the UK are following suit and covering the event on multiple platforms.
The BBC will cover Davos across TV, radio and online, broadcasting hourly coverage on Wednesday, Thursday and Friday on BBC World News and report highlights on the News Channel and main news bulletins.
There will be live feeds from experts including business editor Robert Peston and economics editor Stephanie Flanders.
Radio 4 and Radio 5 will broadcast live interviews with guests from Davos throughout the day and the Today programme will have Evan Davis at the event.
A dedicated website will offer updated news stories, video clips of top interviews, backgrounders on the main issues and blogs from Peston, Flanders and online business editor Tim Weber. The team will also be using Twitter.
The Jeff Randall Show on Sky News will feature a number of live guests from Davos including Mike Tucker, chief executive of Prudential, on Wednesday, and Bob Diamond, chief executive of Barclays, on Thursday.
Political correspondent Joey Jones will cover Gordon Brown’s visit on Friday and relevant guests will be interviewed on the regular business bulletins.
Business experts will be blogging, and other features include a dedicated Twitter feed.
Reuters will provide a dedicated website with video feeds, online debates and blogs. It too will use social media networks with a Twitter feed and video broadcasts on YouTube.
Like the BBC, Bloomberg will make use of all of its media platforms and offer extensive access of Davos on TV, radio and online.
Bloomberg’s on-site interviews, analysis, commentary and in-depth discussions with a host of international experts will offer live coverage throughout the five-day meeting.
Following a curtain-raiser in Saturday’s business pages, The Times will offer in-depth reports in print and the business section of its website. There will also be live video and audio feeds.