DailyRecord.co.uk relaunch focuses on interactivity

The Daily Record has relaunched its website with a stronger focus on interactive, multi media and user-generated content.

DailyRecord.co.uk now features video and audio clips as well as image galleries and blogs while readers can comment on and rate stories and vote on issues.

Readers can submit their own stories, video and audio clips while each article has keyword tags to enable readers to access find related stories.

The Scottish tabloid’s new site uses the template that Trinity Mirror has been rolling out across its regional newspaper web sites.

Bruce Waddell, Editor of the Daily Record, said: ‘The revamp enables us to deliver an even better service to our online audience. It allows us to interact with our readers in a new and exciting way. Our videos, podcasts and forums are already proving hugely popular. This is just the beginning of a new phase in the history of the Daily Record.”

Trinity Mirror’s group director of digital publishing David Black added: ‘The relaunch is about extending the reach of the powerful Daily Record brand online. The new site gives us a great platform to continue to drive our reach and revenues.”

Each section of the site has RSS feeds and social book marking tools allow readers to keep track of articles they are interested in.

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