Daily Telegraph unveils new look website in bid to 'harmonise' look across platforms

Telegraph.co.uk has a new look which has just been unveiled.

Here is what they say:

“We’re calling the overall effect a ‘refresh,’ much more than adding a new coat of paint but short of a comprehensive redesign.

“The aim of the exercise has been: to harmonise our look across all print, web and mobile and apps platforms; better showcase our outstanding multimedia content; and highlight the depth of our coverage across the site.

“Explore further and you will spot more and bigger pictures, better packaging of our content within articles and improved topic pages with links to much more of our archive, and better integration with our blogs.”

“You will have already noticed our new visual style, with its dark borders, colour-coded navigation and serifed headlines. If you’ve arrived via the home page, you will also have seen its new slot for dramatic images and video, a new block for our ScienceHealth and Earth channels and better projection for some other areas of the site.”

They are emphasising that the website is now called The Telegraph, rather than Telegraph.co.uk –  in a similar move to FT.com – which nowadays carries the masthead “Financial Times”. What do you think of the new look?

UPDATE: Here is the full Telegraph press statement on this:

Telegraph Media Group (TMG) has enhanced its website to give readers greater depth of content and a wider range of multi-media.  This coincides with the rebranding of the website as The Telegraph, creating one consistent brand across TMG’s digital platforms.

Pictures, video and graphics can now be showcased in a more compelling way both within individual articles as well as on the homepage. Journalists will have their own pages, and each section of the website will have a significantly greater amount of editorial content available at the click of a button. The changes will also make it easier to share content, though services such as Facebook Like.

New colours and fonts echo those of The Daily Telegraph and The Sunday Telegraph newspapers.  The Telegraph brand will be extended to the Telegraph’s mobile site plus apps for mobile and iPad products.  The name change does not extend to newspaper titles.

The redesign was carried out by an in-house team of designers and developers.

Edward Roussel, Digital Editor, TMG said: ‘We are raising the bar on the quality of content and the consumer experience. It is a reflection of the Telegraph’s commitment to digital media that the developments were carried out by a highly skilled in-house team.”

Graham Horner, Marketing Director, TMG said: ‘Bringing the digital platforms of the Telegraph under one umbrella brand is an exciting proposition which will provide consistency across our products.”

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