The Daily Post Wales has relaunched today with a range of new editorial features following an extensive survey of the paper’s readership.
Amongst the changes to incorporate more colour in the paper’s design, the Trinity Mirror title is increasing the number of pages it carries to gives greater editorial focus to several key subject areas each day of publication.
The Post will also carry two pages of comment and analysis in each covering the big issues of the day which will include a photographic series feature.
As part of the revamp, Monday’s paper will add two new editorial pages, Post Health – a section with tips on dieting and fitness, health and wellbeing, plus Post Finance, with advice on managing personal finances.
Tuesday’s will see the Post add a new weekly Go Green feature covering local environmental and recycling issues. The following day will feature a re-designed business section, expanded into an eight-page pullout.
The overhaul of Thursday’s Farm & Country section will see it expanded into a pullout from next month while new leisure section What’s On Wales will feature in the paper every Friday.
The Post will carry at 48 pages of coverage every weekday with 76 pages or more in its bumper Saturday edition when it will also unveil a new look for its Weekend Post magazine.
In addition to the news and features pages, the paper will also carry more sponsored feature as a way of generating more local advertising revenue.
The revamp of the Post comes a week after Trinity Mirror unveiled a similarly reader-led revamp of its Liverpool Echo newspaper.
According to the most recent figures from the Audit Bureau of Circulations, The Post averaged a daily sale of 32,414 during the first half of the year. This was a year-on-year decline of 4.5 per cent.