Daily Mirror writing style wins Plain English award

The Daily Mirror has won an award from the Plain English Campaign for the clarity of its news reporting.

The tabloid has been named best national newspaper at this year’s ceremony, run by the organisation that started in 1979 to campaign against jargon.

The awards were judged by a panel who considered how well entrants used the English language and how ‘successfully and passionately they have fought gobbledygook”.

The Daily Mirror’s red-top rival, The Sun, was crowned last year’s winner.

The independent quarterly newspaper Salford Star picked up the award for best regional newspaper this year.

Salford Star editor Stephen Kingston said: ‘We want everyone in Salford to read the magazine and get some truth, and we’re absolutely made up that the Plain English Campaign, one of the most trusted institutions in Britain, has recognised our written style.’

The awards were presented today by Rory Bremner at a ceremony in London.

The BBC picked up three awards – best website for BBC.co.uk, best national television programme for Newsnight and best national radio programme for BBC Radio 4’s The World at One.

Best regional radio station went to Swansea Sound and best regional television went to ITV’s London Tonight.

The Times of India picked up an award for the best international media using plain English.

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