Daily Mail & General Trust plans to launch 15 iPhone applications in the first-half of next year to take advantage of the growing popularity of accessing news via the mobile device.
Richard Titus, former BBC mobile controller turned chief executive of Associated Northcliffe Digital, told the Financial Times yesterday DMGT aimed to be the ‘leading mobile publisher of applications in Europe.”
Applications for Mail Online, Metro.co.uk and some regional titles from its Northcliffe operation are pencilled in for the initial launch.
Titus said all of the apps would be free to download and supported by advertising.
He said: “Mobile advertising is very new but is now something that people are starting to take seriously.”
The initial launch would be followed up with the release of apps for DMGT’s Findaproperty.com, Motors.co.uk and jobs websites along with apps for other regional newspaper companion sites.
The announcement follows the launch on Monday of an iPhone app for the Guardian, priced £2.39 for download, and a similar commitment from Trinity Mirror to launch iPhone apps for its national daily papers and its specialist websites 3am.co.uk and Mirrorfootball.co.uk.