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February 24, 2009

Daily Mail looks to axe CD and DVD giveaways

By paulmcnally

Associated Newspapers is rumoured to be considering scrapping DVD and CD giveaways in the Daily Mail.

According to a Media Week report citing no sources, “it is thought senior executives at the newspaper believe the use of covermounts is a costly exercise, prompting a significant spike in circulation, but not luring in long-term readers”.

The Daily Mail’s circulation in January was down 3.67 per cent year on year to 2,228,897.

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