The Guardian has opened its own 'pop-up' coffee shop in east London.
The café, called #guardiancoffee, opened its doors to customers in Shoreditch’s Box Park this week.
According to a recruitment advertisement posted on the Guardian website, it “is both a coffee shop and space for journalists to work in”.
A spokesperson for the Guardian said: “#guardiancoffee is a fantastic example of how we are bringing our open journalism approach to life, by taking our leading technology reporting to where technology actually is: driving real-time debate and engagement among the creative tech community.
“People will also be able to drop in to find out more about the Guardian's innovative approach to storytelling, and to enjoy some great food and drinks from local micro-roastery – Nude Espresso.”
The Guardian’s new head of technology coverage Jemima Kiss will also use the coffee shop to host interviews with “key players from London’s Tech City”.
The shop has a collection of iPads available for customers to use, as well as digital displays showing the latest tweets from customers via the #guardiancoffee hastag.
It is not yet clear whether the coffee shop, located in Shoreditch’s Box Park, will be a permanent fixture. “It is a pop-up outlet for the time being, in keeping with the nature of Box Park,” added the spokesperson.
The #guardiancoffee hashtag began trending on Twitter this morning and the project has attracted some wry comment.