By Sarah Lagan
The Coventry Evening Telegraph is focusing on more positive news as part of a dramatic relaunch.
According to extensive research, readers objected to too much “bad” news
and wanted a package that was more family-friendly and useful to
people’s lives. The paper recently reported a circulation slump of 8.3
per cent year-on-year.
The Telegraph has redesigned throughout,
with the intention of creating impact with more prominent pictures and
a bolder masthead. The letters pages have been expanded and there is
more emphasis on community-based news and content. A column on the
front page teases stories about specific local areas.
Kirby said: “Some felt we were too negative and focused too much on
‘bad’ news like crime. They wanted more fun. Every prominent story is
now about real people and the way in which events effect their everyday
lives. The new design gives the paper a more positive and upbeat feel.”
is also a new female and family section, a junior sports supplement, an
enhanced what’s-on section and a bigger weekly entertainment pull-out.